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This web page states the following, "Torrential was established by proven entrepreneurs and former BBE executives Matt Wasserlauf and Doug McCurdy." Our analyzers saw that the web page also said " We like working with good people and helping them win in mobile video is our mission." The Website also said " Trusted relationships, bright ideas and great execution are important to us. Our valued partners are the best ad agencies, brands, publishers, content creators, data managers, audience measurement and research companies, and investors in the digital media ecosystem." The website's header had enhance reach as the most important optimized keyword. It is followed by target audiences, daypart messages, and optimize frequency which isn't as highly ranked as enhance reach. The next words torrentialinc.com uses is build awareness. shape favorability was included and will not be viewed by search crawlers.